January 10, 2024

 Stop, Start, Continue


As we welcome the new year, it’s an opportune time for individuals and businesses to reflect, reassess, and rejuvenate their strategies and lifestyles. The “Stop, Start, Continue” concept can effectively guide this process, a straightforward yet powerful personal and professional development tool.

Origin of Stop, Start, Continue Concept
The “Stop, Start, Continue” concept is a simple feedback model that originated in the business world. It was developed as a method for performance appraisal, providing a structured and easy-to-understand format for giving feedback. Over time, this approach has been adopted in various fields, including personal development, due to its clarity and effectiveness in identifying areas for improvement.  For more information, click here for a pdf manual to help guide you.  You can also download templates from Excel or Google.
Applying the Concept to Business Renewal


1. Stop: Begin by identifying practices that haven’t yielded the desired results or have become outdated. For businesses, this could mean discontinuing inefficient processes, stopping marketing strategies that don’t deliver a good ROI, or even letting go of products or services that no longer align with the company’s core objectives. This step is about cutting out the noise and inefficiencies to make room for innovation and growth.

2. Start: After clearing out the non-beneficial aspects, focus on what new strategies, technologies, or methodologies can be implemented. This might involve embracing digital transformation, exploring new markets, adopting sustainable practices, or investing in employee training and development. Starting new initiatives can reinvigorate a business and position it for future success.

3. Continue: Finally, it’s crucial to recognize and maintain the aspects that are working well. Whether it’s a successful product line, an effective marketing strategy, or a robust company culture, continuing these practices ensures stability and consistent performance while new changes are being implemented.

Applying the Concept to Personal Lives
Similarly, individuals can apply the “Stop, Start, Continue” framework to their personal lives. It involves stopping counterproductive habits or mindsets, starting new habits or learning new skills that align with personal goals, and continuing the positive practices that contribute to well-being and happiness.  If you want to learn more about this concept and how to apply it to your life, click here for a podcast by Mel Robbins on How to Make 2024 the Best Year.


In conclusion, the “Stop, Start, Continue” concept is a timeless tool that can guide both businesses and individuals toward growth and improvement. By thoughtfully assessing and adjusting our actions and strategies at the beginning of the year, we set the stage for a year of progress and success. Whether in the realm of business or personal life, this concept serves as a compass to navigate the complexities of change and ensures that we are always moving in the right direction.